Helen writes on the topic of e-business for Bizreport and has been doing so since November, 2006. She has contributed over 1,500 articles on subjects ranging from viral, social and email marketing to gaming and virtual worlds. Her work has been quoted around the Internet and she has many contacts in the industry.

Selected sample articles (recent and updated regularly):

Online ads fade into background (May ‘09)
A study that measured advertising effectiveness throughout multiple media using AdWorks methodology and eye-tracking software has found ads in magazines and on television are more effective than those online.

Study: Youngsters get hip to coupon clipping (March ‘09)
Clipping coupons from newspapers remains a popular activity, and more than 90 million Americans, or 78% of retail shoppers, continue to clip paper coupons. However, younger consumers, seeing the money-saving benefits of coupons, aren’t stung with the stigma of using coupons and are looking to the Internet.

Is Facebook going gray? (Feb ‘09)
Barbie’s not the only 50 year old woman to join in the fun on Facebook. Along with the iconic doll, many older women are logging on to the social networking phenomenon.

Viacom study redefines youth (October ‘08)
Marketers need to take another look at who they’re defining as their youth market, according to Viacom Brand Solutions International (VBSI), as people strive to stay younger for longer by continuing the pursuits of their younger years.

Web browsing boosts brain (October ‘08)
The Internet has not only changed the way we socialize, shop and inform ourselves, it’s also changing the way our brain works, claims a professor at the Semel Institute for Neuroscience and Human Behavior at UCLA.

2012 Olympics advertising restrictions “heavy handed” (September ‘08)
If you are planning your 2012 Olympics advertising campaign and you intend to use a combination of such words as “medal”, “gold”, “summer” or even “game” then think again. The 2006 London Olympic Games and Paralympics Games Act won’t allow it.

Catch Millennial eyes with electronic coupons (September ‘08)
To get your printed coupon in front of a Millennial is hard work, to make them cut it out and use it is almost impossible. Why? Because the majority of Millennials get their information, and therefore marketing messages, online or via their mobile phones.

A picture is worth many search terms (August ‘08)
Sometimes words are not enough and online consumers want to shop with their eyes, much as they do offline. A virtual search and browse company is harnessing the power of images and becoming popular with major media brands across the globe… <more>

Marshal: Spam sells (August ‘08)
Ever wondered why the volume of spam continues to rise? Because, it seems, people are actually buying from them. Security company Marshal asked consumers what purchases they’d made from spam and a surprising number of people confessed… <more>

Facebook test 3 new social ad formats (August ‘08)
Has Facebook cracked it? Will their new suite of “Engagement Ads” be the answer to social marketer’s prayers? Eight major advertisers, including Adidas, General Mills-owned Betty Crocker, and DreamWorks Pictures will be testing the first three new Facebook ad formats starting next month… <more>

Intrusive ads (still) annoy consumers (July ‘08)
Did we really need more research to tell us that intrusive ads annoy consumers? Well, it seems some marketers missed a meeting in the late 1990’s and need to be taught a lesson in subtlety. To that end, I’ve devised some top tips on how to make sure your visitors don’t stick around… <more>

Take my PDA but leave me the chocolate (June ‘08)
One in five female bloggers in the U.S. is officially bonkers according to a recent study from BlogHer/Compass Partners… <more>

Social Media and the Tribalization of Business (July ‘08)
Google recently commented that social media will become a “big part” of Internet marketing strategies in the future. New research from Deloitte suggests that before businesses implement such strategies they need to fully understand what drives social media to gain maximum benefit… <more>

Enter the Gaming Grandmothers (July ‘08)
American gamers are getting older and more women are participating, skewing the stereotypical teen image. New data from the Entertainment Software Association found that even your grandmother may be enjoying a second life… <more>

RapLeaf: More men are Uber Connectors (April ‘08)
When it comes to social networking, women are far more likely to be at it than men according to recent findings published by Rapleaf… <more>

To view all of Helen’s articles for Bizreport, click here.